I really looked forward to doing the look for dragonstore.com. Allen gave me a general idea about what he wanted for the site, but the specifics were up to me. He also didn't have a company logo yet, so we made him a logo as our first part of the project.
Since this logo was going to be used on the front page, and on every page to brand the site, I also made smaller versions of the logo for the home button and to run across the top of every page.
Even though dark text on light background is the easiest to read, we decided that since the illustrations from our distributors' catalogs
had dark rich blue-purple and black backgrounds that we would go with a black background.