![]() {!name_fix} - Rob's Yahoo! Store linking trick explained {!name_fix} -- Howdy! Sorry this is a bit late. My mom was in the hospital and I've If you commented on the blog, I'll shortly be sending your Yahoo! Store CAPTION Linking Secrets: Make your Yahoo! Store easier to navigate with simple text links Take a look at Wikipedia to see a great example of a site with OK. In this post, I'm going to show you how I write CAPTIONS on Maximize CAPTION Fields on Section Pages First, section pages need well-written CAPTION text fields to Here's why you need to maximize CAPTION fields on your section pages: * Section pages typically get more page views than product pages * Section pages can keep folks on your site. Provide shoppers with * Section pages usually have more link popularity than product If you want to see which of your section pages are getting the most TIP: Spend most of your time tweaking the section pages that Put Links Inside CAPTION Text Where it Makes Sense Links in CAPTION fields make it easier for folks to shop your site Here are some things you need to know about links: * Whenever you mention anything in the CAPTION text that has it's * Any time you refer to another type of product in your CAPTION * Link to products, sub-sections, shop by manufacturer pages, * Use relevant keyword phrases as words in the link text (a.k.a. * Keywords inside the link text (anchor text) help search engines Now that you know a little bit more about links, I'll show you an For example, let's say you sell the latest high-end wombat fashions Here's an example of a keyword-loaded CAPTION: Everyone loves a wonderful-smelling wombat. Browse our wide How many words in the above CAPTION could you turn into links? (This is a TEXT email, so pretend that the following has links) Everyone loves a wonderful-smelling wombat! Browse our wide Notice how some links are bold (to draw attention). I use the <strong><a href=id-of-page.html>keyword anchor text here</a></strong> Here's the HTML code which assumes page1.html is about wombat <strong>Everyone loves a wonderful-smelling wombat</strong>! Browse Here are a few more things you might need to know to make CAPTION CAPTION: The CAPTION field is a text field on a page made in STORE Link (or hyperlink): A clickable word or image that moves your Anchor Text / Link Text: The words inside a link. This clickable Anchor Tag: The HTML code that makes a word or image a clickable Relative Path URL: This is a relative path URL:<a Relative URLS work both in STORE EDITOR and on the published site Absolute Path URL: This is an absolute path URL:<a I prefer to use relative path URLs on my stores because I like Good luck writing good CAPTION text and linking pages on your Web Rob -- Snell Brothers |
by Rob Snell |