Rob Snell
Snell Brothers

Rob Snell is Managing Partner of Snell Brothers, a consulting firm specializing in search marketing for Yahoo! Stores. Rob has extensive Yahoo! Store experience with both family-owned stores and consulting clients. The Snell Brothers have designed, developed, marketed and/or maintained hundreds of Yahoo Stores that have generated millions and millions of dollars in online sales. Rob has a B.A. in Graphic Design from Mississippi State University.


Rob is the author of Starting a Yahoo! Store For Dummies (Wiley Computer Publishing, 2006). Rob Snell loves e-commerce and all things Yahoo! Store. He is totally obsessed with search marketing and increasing his stores' conversion rates. He is a small business owner, online retailer, search marketing / e-commerce consultant, and Yahoo! Store developer. He's been online since 1990 and opened his first online store in 1997 when his brother stumbled across Viaweb (now Yahoo! Store).


Rob now consults with Yahoo! Store retailers on improving their e-commerce sites and maximizing their search-marketing campaigns and is a guest speaker and lecturer on search marketing and e-commerce for small business. He posts somewhat regularly in his Yahoo! Store blog at, guest posts from time to time in the Yahoo! Store Blog at, and writes a monthly column for the Yahoo! Store newsletter

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