Check your TITLE tag on your homepage.

Look at your homepage in the store Editor. Click the Edit button and scroll down to the PAGE-TITLE field. Make sure the first 66 characters contain your most valuable keyphrases in a human readable list. For example:

123456789012345678901234567890123456789012345678901234567890123456
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  • How I took one Yahoo Store from $15K a year to over $5 Million+ in sales.
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