Allen provided me with his 1-800 number, street address, fax number, shipping methods and rates, a letter from the founder, and the domain name he wanted to use. This information can be provided as a final step to get the site up and running.
The majority of this information needs to be formatted for your information page for customers.
He also provided me with a list of keywords he wanted for metatags, a
22 word description for his Yahoo! listing, and a 10 word description for his listing in Yahoo! Store directory.
All of this is then e-mailed to me
as attached files.
With graphics you can either zip them all up in a winzip file or send multiple attachments.
This is the point where the designer steps in and works a little e-magic...