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SNELL BROTHERS, 500 Russell Street, Suite 1,
Starkville, MS 39759
info@ystore.com

Rob Snell
Partner
Snell Brothers

SNELL BROTHERS, 500 Russell Street, Suite 1, Starkville, MS 39759 info@ystore.com

Rob Snell Partner Snell Brothers

Rob Snell is co-owner of Gun Dog Supply, a hunting dog supply retailer, and Managing Partner of Snell Brothers Consulting, a firm specializing in search marketing for Yahoo! Stores. Rob has extensive Yahoo! Store experience with both family-owned stores and consulting clients. The Snell Brothers have designed, developed, marketed and/or maintained hundreds of Yahoo Stores that have generated tens of millions of dollars in online sales. Rob has a B.A. in Graphic Design from Mississippi State University.

Rob is the author of Starting a Yahoo! Business For Dummies (Wiley Computer Publishing).

Rob Snell loves e-commerce and all things Yahoo! Store. He is totally obsessed with search marketing and increasing his stores' conversion rates. He is a small business owner, online retailer, search marketing / e-commerce consultant, and Yahoo! Store developer. He's been online since 1990 and opened his first online store in 1997 when his brother, Steve Snell stumbled across Viaweb (now Yahoo! Store).

Rob now consults with Yahoo! Store retailers on improving their e-commerce sites and maximizing their search-marketing campaigns and is a guest speaker and lecturer on search marketing and e-commerce for small business.

Rob recently testified to the United States Congress on the Impact of Search Marketing on Small Business [PDF testimony]. Links

He also was invited by the Icelandic Trade Council as the keynote speaker to tell how e-commerce saved his family's business.

In April, he gave the keynote at PubCon called Real World E-Commerce: How he got over $10 million in additional sales from one major change to his Yahoo! Stores.

In September, Rob gave the keynote at the Yahoo! Merchant Summit in Sunnyvale on the Impact of Google Instant on E-Commerce SEO and how has generated millions of visitors and over $50 million dollars in online sales for his Yahoo! Stores from search engines.

Rob posts somewhat regularly in his Yahoo! Store blog at ystore.blogs.com and guest posts from time to time in the Yahoo! Store Blog.

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